Prostate Cancer UK has launched a hard-hitting campaign which aims to find the estimated 14,000 men who have been undiagnosed for prostate cancer during the pandemic.
Their urgent message will be seen on TV, billboards, bus stops and newspapers across the UK and it has created an innovative online “risk checker” on its website which people can share with loved ones, friends, and colleagues.
Prostate cancer is very treatable if caught early, so it’s vitally important that these men are found quickly before their cancer spreads.
According to NHS England data released this week, prostate cancer accounts for a third of those not treated for cancer compared to before the pandemic. Referrals and treatments for prostate cancer dropped significantly during the pandemic, with men less likely to visit their GP and discuss prostate cancer. Previous NHS research found that half of people would delay coming forward to their GP during the height of the pandemic because they didn’t want to burden the health service.
Although referrals and treatment levels for most other cancers have now recovered or even risen above pre-pandemic levels, the number of missing prostate cancer diagnoses is growing. This is compounded by the fact that early prostate cancer rarely has symptoms that would prompt men to visit their GP.
To read more about the campaign and complete the 30 second risk check, click here